MSc in e-Business and Digital Marketing – Ηλεκτρονικό Επιχειρείν και Ψηφιακό Μάρκετινγκ

Ίδρυμα: ΔΙΕΘΝΕΣ ΠΑΝΕΠΙΣΤΗΜΙΟ ΤΗΣ ΕΛΛΑΔΟΣ
Σχολή: Σχολή Επιστημών Τεχνολογίας / School of Science and Technology
Τμήμα:
Πόλη:
Είδος ΠΜΣ: ΠΜΣ
Παρακολούθηση: Εξ’ αποστάσεως
Διάρκεια Φοίτησης (εξάμηνα): 2
Τέλη Φοίτησης: 4.000 €
Γλώσσα Διδασκαλίας: Αγγλική
ΦΕΚ:
URL Ιστοσελίδας:
Ειδικεύσεις:
Απευθύνεται σε απόφοιτους των τμημάτων:
  • The International Hellenic University accepts, after a careful selection process, graduates from Greek universities or equivalent institutions from abroad, as well as from Greek Technological Educational Institutes in related subject areas according to Law 4485/2017 and 4610/2019.
  • A good university degree in a relevant subject from a recognised University. Proof of English competence [IELTS (6.5 and above), or TOEFL (IBT, 90 and above) or TOEIC (850 and above) score or any recognised CPE]
Συνεργαζόμενα τμήματα:
Σημειώσεις:

For Masters and Admissions information you can contact us on +(30) 2310 807526, 529 or admissions@ihu.edu.gr

  • 4.000 euros (paid in instalments over one or two years). Scholarships available One year Full or two year Part-time Mode (weekdays evenings)
  • Available also in Distance Learning Mode
  • Σχετικά με την παρακολούθηση: απόγευμα (πλήρης/μερική φοίτηση)
  • Δυνατότητα μερικής φοίτησης με διάρκεια: 4 εξάμηνα

Περιγραφή

Entrepreneurial skills, when combined with deep technical knowledge, can lead to producing innovative ideas in the global competitive e-Business environment. This new postgraduate course aims at providing balanced and well-designed training in the principles of Information Technology (software and telecommunications) applied to e-Business and Marketing practices, as well as the essential managerial and financing skills needed to start-up and successfully run an e-Business. The 14-month course will appeal to graduates pursuing a career in a range of entrepreneurial, managerial and marketing positions in the ICT or other similar IT-oriented domain in the emergent creative economy. The syllabus provides a combination of theoretical knowledge and practical skills, focusing on e-Business/e-Commerce applications and the underlying technologies:

  • Project management, leadership and team working
  • Management and marketing
  • Entrepreneurial skills and knowledge needed to develop start-up businesses
  • Key skills on strategic decisions, regarding innovation and technology management,
  • Essential communication skills
  • Exercise practice-oriented teaching based on case studies and real-world examples
  • Skills related to data analysis and evaluation
  • Planning and time management

The MSc in e-Business and Digital Marketing programme promotes learning and teaching characterised by a diversity of resources and teaching styles and techniques, which recognise that the University operates in an ever-changing environment. Teaching and learning methods should assist the development of these skills, by encouraging not merely the capacity for abstract reasoning, but also the students’ capacities for independent and self-motivated learning, problem-solving skills, and some of the knowledge and skills, which are common to employment in many fields.

This programme is designed for University graduates of Telecommunications, Informatics/Computer Science, and Electrical Engineering but also of Natural Sciences and Economic and Business Departments, with a background in ICT and a strong motivation to pursue a career in e-Business and Digital Marketing related domains.